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Brainbees Solutions founded in 2010, operates FirstCry, online platform offering wide range of products for mothers, babies and kids. Their mission is to provide comprehensive store for parents, covering retail, content, community engagement and education needs. They cater to children up to the age of 12, offering over 1.5 million products from 7,500 brands including Indian, global and their own house brands.
FirstCry has built strong brand awareness and customer trust, as evidenced by success of their house brand BabyHug which is largest multi-category brand for mother, baby and kids’ products in India. Other significant in-house brands are Cute Walk by BabyHug, Pine Kids and Babyoye.
According to RedSeer report, FirstCry is also largest specialized online retail platform for maternal, baby and kids’ products in UAE, based on GMV for the year ending December 2023.
As of December 2023, the company employed 3,411 full-time employees and 2,475 contract workers with network of over 900 contract manufacturers in India and abroad for its house brands.
Brainbees Solutions IPO Overview
Brainbees Solutions the parent company of Firstcry, is launching its IPO with total issue size of ₹4,193.73 crores. The IPO includes fresh issue of shares worth ₹1,666 crores and an offer for sale of shares amounting to ₹2,527.73 crores.
The IPO will be open for subscription from August 6 to August 8, 2024. The price band for shares is set between ₹440 and ₹465 per share, with face value of ₹2 per share.
The allotment of shares is expected to be finalized on August 9, 2024 and company is set to list on BSE and NSE on August 13, 2024.
The registrar for issue is Link Intime India Private Ltd.
Brainbees Solutions IPO GMP
The last grey market price for the Firstcry IPO was ₹45 as of August 4th, 2024. With price band of ₹465, the estimated listing price is around ₹550, which suggests a potential gain of 18.28% per share.
The GMP has ranged from ₹0 to ₹104, showing some fluctuations.
Stay tuned with Trade Target for daily updates on the Firstcry IPO GMP and expected listing price.
- Date: 06 – August – 2024
- Brainbees Solutions GMP: ₹32 (6.88%)
- Date: 05 – August – 2024
- Brainbees Solutions GMP: ₹45 (9.68%)
- Date: 04 – August – 2024
- Brainbees Solutions GMP: ₹85 (18.28%)
- Date: 03 – August – 2024
- Brainbees Solutions GMP: ₹85 (18.28%)
- Date: 02 – August – 2024
- Brainbees Solutions GMP: ₹104 (22.37%)
- Date: 01 – August – 2024
- Brainbees Solutions GMP: ₹97 (20.86%)
How can one apply for Brainbees Solutions(Firstcry) IPO?
The Brainbees Solutions (Firstcry) IPO allows investors to bid for minimum of 32 shares with bids required to be in multiples of 32.
- Retail Investors: The minimum investment is for 32 shares, costing ₹14,880. The maximum investment for retail investors is 416 shares amounting to ₹193,440.
- Small High Net Worth Individuals (S-HNI): They must invest in at least 448 shares, costing ₹208,320. The maximum investment under this category is 2,144 shares costing ₹996,960.
- Big High Net Worth Individuals (B-HNI): The minimum investment is for 2,176 shares, amounting to ₹1,011,840.
Brainbees Solutions IPO Financial
While the company is growing in size and revenue, it continues to face profitability challenges and is taking on more debt to support its operations.
Brainbees Solutions IPO Quota allocation
- QIB Investors: 75% of the net issue
- Retail Investors: 10% of the net issue
- NII (HNI) Investors: 15% of the net issue
Expected Listing Date for Brainbees Solutions IPO
- Subscription Period: 6 August to 8 August
- Basis of Allotment Finalization: 9 August 2024
- Initiation of Refunds: 12 August 2024
- Demat Credits: 12 August 2024
- Listing Date: 13 August 2024
- Listing on: NSE, BSE
