New AMCs in India 2026: Are These New Mutual Fund Houses Worth Your Money?

Logos of Jio BlackRock, Zerodha, and Groww highlighting the rise of New AMCs in India 2026 for retail investors.

Summary

New AMCs in India: Launched over the past three years, are gaining attention with innovative strategies and growing AUM. While some like Bajaj Finserv, Old Bridge, and Unifi show strong performance, their limited track record makes them better suited as satellite investments rather than core portfolio holdings.

New AMCs in India: Most investors today have portfolios filled with familiar names like HDFC, SBI, ICICI. But in the last 3 years, around 12 new AMCs have quietly entered the market.

Now the real question is, how are these new players actually performing? Especially during the recent market correction.

This raises an important question, how have these newer players performed, particularly during recent market corrections? Let’s understand what are“baby AMCs”, review their performance since launch, and identify the ones worth tracking.

What Are Baby AMCs?

Baby AMCs are relatively new mutual fund companies that have entered the market over the past three years. India currently has around 50 active AMCs managing nearly ₹92 lakh crore, and among them, these 12 newer players are gradually drawing investor attention.

Here are the names of baby AMCs

AMC

AUM (₹ Cr)No of Schemes
Bajaj Finserv27,35424
JioBlackRock15,25813
Zerodha14,61517
Helios9,0628
Groww4,71356
Abakkus3,7753
Old Bridge2,4732
Unifi1,3623
The Wealth Co1,1269
Capitalmind5284
Angel One40411
Choice531

AMC Scorecard: Returns Since Inception vs Category Average and Benchmark Index 

Bajaj Finserv stands out with a strong 78% strike rate, while JioBlackRock, Old Bridge, and Unifi have achieved a perfect 100%, though with fewer schemes.

Helios has delivered balanced performance, while Abakkus, Capitalmind, and Wealth Co show moderate consistency.

Groww lags with a lower strike rate of 29%, indicating fewer outperforming schemes.

AMC

No. of Active SchemesNo. of OutperformersNo. of UnderperformersStrike Rate (%)
Abakkus21150
Bajaj Finserv97278
Capitalmind21150
Groww72529
Helios53260
JioBlackRock110100
Old Bridge110100
The Wealth Co42250
Unifi220100

Final Words

New AMCs are coming up with new ideas and different ways of investing, and some have handled market ups and downs fairly well. But since most of them are still new with a short track record, it’s better not to rely on them as your main investments. If you want to try them, you can start small with 1–2 schemes after checking their latest details and whether they suit your risk level.

Happy investing and thank you for reading!

Disclaimer:
This website content is only for educational purposes, not investment advice. Before making any investment, it’s important to do your own research and be fully informed. Investing in the stock market includes risks, and you should carefully read the Risk Disclosure documents before proceeding. Please remember that past performance doesn’t guarantee future results, and due to market fluctuations, your investment goals may not always be achieved.

    About Author: Kashish Sharma

    Kashish Sharma is the Co-Founder of Trade Target with extensive experience in financial content strategy and investment-focused communication. She specialises in interpreting market developments and creating clear, reliable insights for investors and readers.